What is evangelism marketing?
Evangelism marketing is a strategy in which a loyal customer base willingly promotes your company’s product. Customers become top influencers by advocating and spreading product information without you paying them for it.
This is where the term comes from. It is about consumers dedicating themselves to evangelizing and bringing the «good news» of your product or service to the people around them.
Let’s learn more about this term and how it can help our business.
What is evangelism marketing?
Evangelization marketing is one that wants to tell the world how your product or service can improve people’s lives. The good news is what you offer. And you have to show the world that what you offer is good enough and necessary for customers to want to buy it.
Actually, you could say that it’s mostly about educating your customers. Evangelism marketing is an advanced form of word of mouth marketing, where customers become brand advocates.
Advantages of evangelism marketing?
There are many companies that have a preference for this evangelization strategy. Let’s take a closer look at the benefits of this type of marketing:
Persuasive advertising. The first and foremost advantage of evangelizers is their ability to spread word of mouth. Personal advice on a product can make a more honest and natural impression than an advertisement on the web.
Free support team. If there’s one thing evangelists love, it’s giving your opinions to other people. They like to share information within the group, which can help you not have as many questions in your customer service department.
More information about your product. Another benefit of evangelism marketing is that it helps you get people to share reviews, case studies, and testimonials about your product. It is a great way to attract the attention of potential users.
Steps to Create an Evangelism Marketing Strategy
If you want to get your first evangelists, follow these steps:
Define your brand: You have to define your identity and your purpose. It is useful to do a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). In addition, you have to create mission and vision statements.
Turn employees into evangelists: Your workers interact directly with your customers. Remember that empowered and inspired employees will expand your ideas almost naturally.
Develop complete brand messages: Seek to impress all the senses of your customers. Make sure the entire customer experience is solid and consistent.
Don’t promise your clients too much. The main objective of your company is to satisfy customer expectations. Overpriced products tend to disappoint users. On the other hand, people who are happy with their purchase tend to come back for another.
Bet on service. Excellent service is the key to loyal customers and less staff turnover. By having an effective and trained service, customers will share those positive emotions with customers and have an emotional connection with your brand.
Reach your customers. Social media is an easy and cost-effective way to communicate with your customers. In addition, customers will have the opportunity to network and share their positive experiences with your product. You can also periodically send satisfaction surveys to find out about their feelings and make the necessary corrections.
Although there are many marketing strategies, the most powerful companies have always relied on word of mouth. It is a well-proven method of attracting customers and ensuring constant brand development.
Perfect service is the best way a business can win evangelists. So if you want to know how to measure the customer experience, at QuestionPro we can help you.
Request a demo of our survey software and start creating effective evangelism marketing strategies.