Blogging For Business? Here’S Everything You Need To Know


Blogging For Business? Here’S Everything You Need To Know

Why Content Is The “New Seo”

The informality and increased timeliness of information posted to blogs assists with increasing transparency and accessibility in the corporate image. Business blogs can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site. You can leverage your blog to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touch points. Not only will they regularly see your blog posts, the door is now open for email marketing opportunities to promote your business, send special promotions, and more.

Vaynerchuk has an entire team at VaynerMedia, his 600+ person social media agency, in charge of helping him produce content geared toward entrepreneurs. This includes DailyVee, where he films short documentary-style videos highlighting his day-to-day as a busy CEO and internet celebrity. He also blogs, runs a podcast , and hosts a business advice Q&A show called #AskGaryVee. With more than 75,000 subscribers, Duct Tape Marketing shares actionable small business sales and marketing tips and advice.

The more often you can connect with a lead, the better the chance of converting them into customers. If you run a small business, chances are you are wondering if blogging is worth the time and effort. Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more perspective customers. Blogs give your business a way to post updates that current customers will find helpful. For example, if your company maintains a blog, you might use it to report on new products that are in stock, or special promotions going on at your store.

Getting visible with potential customers online means having some sort of presence on social media, you know you need that. Many businesses haven’t latched on to the idea that a blog is a beneficial tool to use. Most believe a blog can be time consuming; that thinking up ideas for posts and honing the quality isn’t worth the effort.

business blog

Over 409 million people view blog posts every month, according to WordPress. If your business doesn’t have a blog, you’re missing out on reaching a large audience and the opportunity to convert viewers into paying customers. Some businesses reach a level in their blogging evolution where the only players left to imitate are actual media brands, not corporate blogs.

Customer Stories Hear from the businesses that use HubSpot to grow better every day. Developers Create apps and custom integrations for businesses using HubSpot. This gives you the opportunity to advertise your company’s products or services, attract new customers, and boost your company’s bottom line.

  • While a large proportion of the content is geared towards ecommerce companies, a lot of it is relevant to businesses in all sectors, with guides on everything from branding to social media marketing.
  • On top of its popular ecommerce platform, which is used by thousands of online retail businesses around the world, Shopify provides an array of useful advice through its blog.
  • Business blogging is a marketing tactic that uses blogging to get your business more online visibility.
  • A business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth.
  • Our blogs tackle a variety of topics, like helping small business owners create small business growth strategies, manage payroll, understand accounting, etc.
  • At my payroll and accounting software company, Patriot Software, we post approximately five times each week to update our blogs with fresh content.

Blogs typically have a more personal tone, and interesting content is more likely to be shared from a blog. Of course, a business website can do more than provide existing customers with contact information, or serve people searching for your brand name.

Working with a digital marketing agency allows businesses to increase the frequency of their blogs and create more opportunities to drive more traffic back to their site. The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site.

This user friendly blog gives a good overview of the digital world, featuring topics such as SEO and social media. It is visually attractive with many links, pictures and posts to make learning about digital appealing to everyone.

business blog

Topics range from content marketing and social media to SEO, PPC, and lead generation. Buffer is a fully distributed remote team that builds social media marketing software. However, they also produce insightful content on their blog, ranging from marketing to remote work and company transparency. If you haven’t already done so, make sure you have a web stats tool to measure your website’s performance. Blog Read marketing, sales, agency, and customer success blog content.

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