The current situation in the world, particularly in Colombia, has made large and small companies look for tools that boost the economy in search of strategies for new business opportunities and new markets to overcome the economic crisis. In the B2B model, it focuses, for example, on marketing between distributors and manufacturers. Their actions are…
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The coronavirus, the pandemic that affects the entire planet globally and has put our social structures in check, has changed the strategic approaches of companies overnight.It does not matter if you are a large corporation or an SME, what is currently happening has led marketing departments to change planning without a solution to continuity. For…
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Covid-19 has changed the way we live. And marketing has understood it the first time, which is why it has been forced to quickly find a new approach to remain just as relevant and efficient. The speed of adaptation to changes will be a key aspect to achieve the objectives set. At this time, absolutely…
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The increase in the consumption of ultra-processed products has been identified as one of the main determinants of overweight and obesity on a global scale. In Uruguay, these products are frequently consumed by the child and adolescent population. The digital marketing strategies used by companies that sell ultra-processed products during the coronavirus pandemic (COVID-19) could…
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Taking this reality into account, marketing trends will advance as follows: At this point, it is undeniable since the coronavirus pandemic has permanently affected our behavior. At home, with only the essentials, we are rethinking our priorities and, mainly, distinguishing what is necessary from what is superfluous and we are adapting as much as possible…
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Do you need new marketing ideas for the success of your business? The marketing process is very much like the laws of physics: for every action, there is an equal and opposite reaction. The problem with sales is that there are so many variables that it is difficult to pinpoint where the problem is in…
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You may think that you are already doing some kind of relationship marketing in your company, offering discounts, loyalty programs, personalized services and upsells. To really develop the relationship, it is necessary to establish a bond with your clients, create friendships and feelings. With this, no price change, marketing campaign or discount can compete. Relationship…
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Relationship marketing is a long-term strategy focused on creating close relationships with your customers. Not only is it more profitable to market to existing customers, but long-term customers are also less likely to change their minds, and the longer you have a customer relationship, the more profitable it will be. However, most companies continue to…
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Evangelism marketing is a strategy in which a loyal customer base willingly promotes your company’s product. Customers become top influencers by advocating and spreading product information without you paying them for it. This is where the term comes from. It is about consumers dedicating themselves to evangelizing and bringing the «good news» of your product…
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Data communication refers to the transformation of information or data, mainly in digital format, from a transmitter to a receiver through a link (which can be copper wire, coaxial cable, fiber optics or any other medium) that connect these two. Traditional industrial networks are used to allow data communication between computers, computers and their peripherals…
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